September 5th, 2007

Emotionomics!

Emotionomics: Wining Hearts and Minds with Author Dan Hill

Dan Hill, Ph.D., is President of Sensory Logic and a recognized authority on the role of emotions in consumer and employee behavior. His blue-chip clients have included Target, Toyota, GlaxoSmithKline, Allstate, and Kellogg among many others. Dan has been featured in The Wall Street Journal, The New York Times, China Forbes, Business 2.0and Fast Company and has appeared on Discover and NPR’s Marketplace. A popular speaker internationally, Dan has presented to corporations, conferences, associations and universities and can be reached at dhill@sensorylogic.com

For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center.

Emotionomics opens this long locked door and shows the importance of leveraging emotions in business

“Get ready for a wild ride. In this fast-moving survey of the state of the art, Dan Hill takes you from facial expressions to traffic signs. You’ll discover something cool on every page.”

—Seth Godin, author of All Marketers Are Liars

”Eighty percent of decisions are made emotionally. And today’s business winners will be those who best connect emotionally and empathetically. Reading Emotionomics gives you a head start!”

—Kevin Roberts, CEO of Saatchi & Saatchi and author of Lovemarks: The Future Beyond Brands

”Emotionomics is a truly unique read. Mr. Hill’s cutting edge applications of sensory, emotional, and rational research are a must for today’s business environment.”

—Daniel H. Pink, author of A Whole New Mind

”Emotionomics is well laid out and thought out, and conveys hundreds of compelling messages. This book turns disconnect into connect by helping you understand what people are thinking as you speak or take action. Emotionomics tells you why emotions win out over logic and how to apply that emotion to your brand, your advertising, your sales, and your customer. What I’m telling you is this book has power—mind power and application power. Buy it, read it, and apply it before the competition does.”

—Jeffrey Gitomer, author of The Little Red Book of Selling

”Businesses—take heed! Emotions can make the difference between success and failure, and Dan Hill’s book offers value insights.”

—Daniel Shapira, Ph.D., Harvard Negotiation Project; co-author, Beyond Reason: Using Emotions as You Negotiate

Web Site for Sensory Logic: Sensory Logic

Web Site for Dan's Book: Emotionomics: Winning Hearts and Minds